FoundrFinance

Financial models built for YOUR startup. Not from a template. Work directly with someone who knows the numbers and gets the founder journey.

You’re Building the Future, But Your Numbers Live in the Past

Your vision is clear, but your financials feel like guesswork. You’re dreading investor questions about burn rate and runway, while precious time goes to spreadsheets instead of building.

Transform Financial Chaos Into Strategic Clarity

You don't need another generic accountant. You need a financial partner who gets the startup world—our founder-led team has been in your shoes.

Instead of drowning in spreadsheets, you get:

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Katie:
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Founder, CIMA certified, 8+ years
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financial expertise.

Katie offers real startup experience, a proven track record managing multi-million-pound projects, complete confidentiality, and a specialised focus built exclusively for founder challenges and growth.

Why Choose Foundr Finance

We're not your typical finance consultants. We're a company built by founders, led by someone with a finance background—which means we understand the pressure you're under and know how to build models that actually work for early-stage businesses.

No corporate jargon just clear financial strategy that helps you make better decisions.

  • Raise Funding with Confidence

    Investor-ready financials that tell your growth story clearly. You'll feel prepared, not panicked.

  • Extended Runway by Months

    Smart financial planning that helps you make informed decisions about spending, hiring, and growth—so your cash lasts longer and you hit milestones that matter.

  • Sleep Better at Night

    No more 2 AM anxiety about cash flow—you know exactly where you stand.

  • Get Ahead with Real Financial Strategy

    Most startups are guessing. You'll have clarity on what's working, what's not, and where to focus—giving you a real competitive advantage.

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How It Works

Built for founders. Backed by experts. Designed to turn financial uncertainty into strategic momentum.

  • Free Discovery Call

    We'll discuss where your business is today, what you're building toward, and what financial clarity you need—whether that's fundraising prep, runway forecasting, or just getting your numbers sorted. No commitment required.

  • Build Your Financial Foundation

    We create custom financial models tailored to your business—P&L, cash flow forecasts, burn rate analysis, and projections that actually reflect how your startup works. Not templates. Not guesswork.

  • Move Forward With Confidence

    Armed with clear financials, you can make informed decisions about hiring, spending, and growth. Raise funding with numbers that tell your story. Sleep better knowing exactly where you stand.

Choose Your Financial Foundation

Whether you're pre-seed or scaling, there's a financial strategy built for your next move

  • Foundation 

    Stop guessing. Start Knowing.

    From £1,750/once off

    Best for: Pre-seed founders who need financial clarity fast

    You can't build a company on vibes and spreadsheets held together with hope. This gives you a real financial foundation, so you can make decisions with confidence, not anxiety.

    Book a call

    What you get

    • Custom 3-year financial model, built around your actual business (not a template)
    • 90-minute strategy session to know your burn rate, runway, and break-even
    • Metrics dashboard to track what matters at a glance
    • Performance analysis showing what's working and where to focus
  • Financial Partner

    A Fractional CFO in your corner (without the full-time hire)

    From £1,200/month

    Best for: Startups scaling revenue

    You're past the scrappy early days. Now the decisions are bigger, the stakes are higher, and "winging it" isn't a strategy anymore. Get ongoing support from someone who knows your numbers.

    Book a call

    Typically includes

    • Monthly model updates. Always current, never stale.
    • Financial reviews: what happened, what's next
    • Budget vs actual tracking to catch problems early
    • Board-ready reporting so you show up prepared
    • Ad-hoc support for investor questions, hiring calls, and pricing decisions

Frequently Asked Questions

We know startup life moves fast. These answers help you make informed decisions, quickly and clearly.

That’s exactly why we build custom models. We’ve worked with all kinds of businesses—SaaS, service-based, product companies, businesses with multiple revenue streams, and everything in between. We take the time to understand your specific business model—how you make money, your cost structure, and what metrics actually matter for you. No forcing your business into a generic template.

Yes. We start every engagement with a deep dive into how your business actually works—your revenue model, customer acquisition, unit economics, and growth drivers. We ask questions until we fully get it. You’re not explaining your business to someone reading from a script; you’re working with people who’ve been in startup trenches and know how to translate business reality into financial models.

Your data stays confidential and secure. We only use it to build your financial models and provide strategic guidance. We never share your information with third parties, and we’re happy to sign NDAs. Your financial data is sensitive—we treat it that way.

We built FoundrFinance specifically for early-stage startups, so our pricing reflects that reality. We’re not a big consulting firm charging £10k+ for cookie-cutter work. Our packages are designed to be affordable for pre-seed and seed-stage companies who need real financial clarity without blowing their runway. Let’s chat about where you are and find an option that works.

You could—but here’s what usually happens: templates don’t account for your specific revenue model, you’re not sure if your assumptions are realistic, formulas break when you try to customize them, and you spend hours Googling “how to calculate CAC payback period” instead of building your product. We save you that time and stress, plus you get models that actually reflect how your business works and projections you can defend to investors.

Actually, the earlier you get your financials sorted, the better. Understanding your runway, burn rate, and unit economics early helps you make smarter decisions about spending, hiring, and growth. Plus, if you’re planning to fundraise in the next 6-12 months, you’ll want investor-ready financials ready to go. Waiting until you desperately need them creates unnecessary stress.

Most financial models are delivered within 2-3 weeks, depending on complexity. Once your model is built, you’ll immediately have clarity on runway, burn rate, and projections. Ongoing support means you can ask questions and adjust as your business evolves.

Ready to take control of your startup’s finances?

Let’s turn uncertainty into strategy. Get expert support, clear planning, and momentum that lasts.

Financial Partner

Turn Your Numbers Into a Growth Advantage

Get financial models, insights, and support built for real startups—not templates. Whether you're validating your idea, raising your next round, or scaling fast, we equip you with the structure and clarity to make confident decisions.

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Fundraising

Turn Your Numbers Into a Growth Advantage

Get financial models, insights, and support built for real startups—not templates. Whether you're validating your idea, raising your next round, or scaling fast, we equip you with the structure and clarity to make confident decisions.

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Foundation

Turn Your Numbers Into a Growth Advantage

Get financial models, insights, and support built for real startups—not templates. Whether you're validating your idea, raising your next round, or scaling fast, we equip you with the structure and clarity to make confident decisions.

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General

Turn Your Numbers Into a Growth Advantage

Get financial models, insights, and support built for real startups—not templates. Whether you're validating your idea, raising your next round, or scaling fast, we equip you with the structure and clarity to make confident decisions.

Image of woman in t-shirt and jeans in an office space.